Our real love is of toilet paper, why, you might ask?​

First of all, it's funny. Lots of room for toilet jokes, which we love. But really, we love toilet paper because for us, it's our way of making a difference. We started Who Gives A Crap when we learnt that 2.5 billion people across the world don't have access to a toilet. That's roughly 40% of the global population and means that diarrhoea related diseases fill over half of sub-Saharan African hospital beds and kill 900 children under 5 every day.

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We thought that was pretty crap. So in July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowd funding campaign. Simon sat on a toilet in our draughty warehouse and refused to move until we had raised enough pre-orders to start production. 50 hours and one cold bottom later, we'd raised over $50,000.

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We delivered our first product in March 2013 and have been growing ever since. Not just because our toilet paper is gracing bathrooms across the country but also because we donate 50% of our profits to WaterAid to build toilets and improve sanitation in the developing world. Though we're still growing, and now make more than just toilet paper, we always want to stay true to our roots: toilet humor and making the world a better place.